television is a business.
that's what mark manders, a channel sales manager (i definitely did not get his title right), repeated over and over again last thursday night. i would bet a small amount of money that he has that phrase tattooed on his right forearm/pec/shoulder blade.
to tell you the truth, i waited a week to see if my thoughts regarding his presentation would change.
they didn't.
he opened up his talk by letting us know that we could ask him any question we could think of. i can't recall if any personal questions were asked. those are the first things i would ask, even if they were discussing how they cured cancer. i still like to know what degree they graduated with, if they talk to their mother every day, and what their favorite pizza topping is. if you can't pinpoint someone's character by this point, then i'd imagine you aren't too good with people in general.
mr. manders, naturally, made it clear that we could ask him what his salary is. i got turned off immediately. some people squirm when the conversation shifts to religion and politics. i squirm when people talk about money.
he gave phenomenal descriptions of what his career involves. he described the 3 most important sources of television revenue (somehow, i caught 4 different sources in my notes. color me frustrated). then, came the nielsen book.
the nielsen book. designated market areas. nielsen ratings. how i want nothing to do with these in the future. survey, meters, viewer diaries-- all of these are so bourgeois. i don't want any part of this flawed system of measuring viewership. the nielsen book could easily be the reason i have not watched any television during the past week. i don't want to be the reason some news anchor gets canned. i don't want to keep a station on top longer than it deserves to be. i don't want to prevent stations from getting to the top.
nielsen ratings stress me out. enough of that business.
mr. manders was fairly attractive and extremely enthusiastic. i could picture him being a frat boy from ASU. (i probably wouldn't be speculating so much if i could have asked him the questions i wanted answered.) he swore a couple times and that, to me, is somewhat endearing. as ridiculous as this sounds, i feel a bit more comfortable around people who swear-- or are at least projecting some personal nuances that let me know they aren't robots.
he presented us with some advice that he was given by his former boss, Bill Applegate (he had something to do with the firing/hiring/something-ing of the Pope-rah Oprah). Applegate said, "keep your friends close but your enemies closer. and keep your enemies so close that they feel the cold steel of the gun before it goes off."
well, isn't that just some kind of precious.